Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
In today's competitive landscape of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally recognized PR expert who empowers brands build authority, achieve top search visibility, and get featured on more than 900 media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's professional journey took several unexpected turns. Holding degrees from institutions including Michigan Ross, he started out in retail operations — running national retail stores, supervising multi-unit teams, and eventually managing operations across two national retail companies.
But the entrepreneurial spirit was always there. With a team of partners, he launched a here national service provider, completed a successful sale, started another, then relocated to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that business as well. Somewhere along the way that he discovered the power of digital marketing.
Press Releases With a Purpose
Currently, Rohde operates 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Via his signature brand "The News Guy," he delivers a robust lineup of services built to move the needle for businesses.
His core offering is press release distribution, publishing content across high-authority publications like AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde delivers expert guest posts on prestigious platforms, SEO and local SEO optimization, strategic link building, and PPC management.
The AI Search Visibility Edge
One area where Rohde is particularly innovative is his pioneering approach to AI search visibility. He treats press releases as a form of influence over AI systems — enabling businesses to influence what AI tools including Google AI Overviews, ChatGPT, and Perplexity report about their business. This forward-looking methodology offers brands a distinct advantage in an increasingly AI-driven digital landscape.
A Renaissance Man of Media and Marketing
Rohde's impact stretches much further than just his marketing services. He runs dual podcast shows — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series featuring entrepreneurs and small business owners.
As a sought-after speaker, Rohde has shared his expertise at major events across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on several well-known shows including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde boasts IMDB credits as a producer, actor, and director — showing his creative range both in film and in business.
Why Businesses Trust Randy Rohde
In his own copyright: "Visibility without credibility is a missed opportunity." For companies seeking to establish trust, improve their visibility online, and lead in the age of AI, Randy Rohde and The News Guy deliver the results that matter.